Lemonade Stand

Bella, Braxton and Auggie Schultz make up more lemonade mix for their stand. The children raised $200 as part of the Summertime CEO Program.

By Herb Meeker
News Report Staff
If you’re going to enjoy a fine cup of lemonade, you might as well go to some experts.
Auggie, Braxton and Bella Schultz recently offered a tutorial on mixing lemonade that helped them raise $200 one afternoon last month for the Family Life Center as part of the Summertime CEO program. The program, sponsored by Washington Savings Bank, offers a chance for children to run a business and help the community.
During their tutorial, the three siblings took turns pouring batches of pink lemonade mix in a gallon of water. On June 14, the children sold yellow lemonade, but five-year-old Bella noted they were out of yellow lemonade mix due to the popularity of their lemonade stand that day.
“I like pink lemonade. It’s more better!” Bella said as the careful mixing was conducted with the oldest brother, Auggie, closely eyeballing Braxton’s measurements. Braxton is Bella’s twin, while Auggie is seven.
Then came time for stirring the mix. As each of them took turns with a long black spoon, a whirlpool of pink was present in the clear plastic pitcher. The lemonade mix was slowly dissolving.
They then allowed their guest to show how to stir counter-clockwise and clockwise with the spoon for finishing off the mixing. The terms referring to clock faces confused them for a moment with time displayed digitally nowadays.
The children’s eyes widened as they peered down into the widening, deep whirlpool in the pitcher as the spoon whirled in quick, tight revolutions. Their noses were just inches from the rim of the pitcher at one point as they were mesmerized by the funnel of pink below them.
“Don’t fall in!” the bearded guest stirrer warned, which drew a wide grin from Jill Schultz, mother to the lemonade entrepreneurs. The children laughed when they realized their guest was joking.
Jill was helping that afternoon with reminding her children of the measurement requirements and filling the pitcher with water.
A few minutes later, plastic cups were filled and soon the children were proud of their work. They also had wide pink mustaches on their upper lips. Auggie and Braxton were going for seconds, while Bella was tasting the pinkish ice cubes.
The week before, the Schultz children, backed by a dedicated friend, Cooper Sehy, sold 100 cups of lemonade. The going price was 50 cents per cup, but there were some people paying well above that price at the yellow-striped lemonade stand, which was built and painted at the Schultz home.
The lemonade stand materials are part of a Summertime CEO kit to help families put together the simple business. The kit also includes a pitcher, lemonade mix, sanitizing wipes and an income statement to record income, cost per cup and other information for running this type of business.
So far, more than 30 kits have been distributed to applicants, aged 6 to 12, at Washington Savings Bank in Effingham. That means children are learning to save money through their own efforts and also donating some of the money back to the community through different groups, including Blessings in a Backpack and Silk Purse, as well as the Family Life Center.
“We’re really happy with how this has all gone down. It’s been really cool to see the kids doing this. Some of them are saving money for their own goals, but many are giving to the community,” said Alison Donsbach, a member of the bank’s marketing committee.
Apparently, the Schultz children were helped by some good marketing through their parents and neighborhood. Their stand drew in a lot of customers without the need for electronic billboards or dedicated website advertising. Bella did hold a sign and her blue eyes and winning smile certainly helped the marketing plan. Auggie and Braxton were the servers and also helped with the purchases.
“The first customer gave us a $10 bill,” recalled Jill. There were also Granola bars, brownies and Rice Krispy Treats on sale at the stand under the shade tree at the corner of Charlotte and Oak Crest on the city’s northwest side. “Neighbors stopped by and there were a lot of people come by we didn’t know. Day Care classes also stopped by.”
Both Jill and Brian, her husband, have enjoyed guiding their children through the process. Jill said it has involved the entire family.
“The kids helped Brian with building the lemonade stand. And we all helped paint it. It has been fun,” she explained.
The children also learned an important lesson about the joy of giving. They all three agreed to cutting back on their share of the profits from the stand so that the Family Life Center could receive more money.
“We had such amazing support in two hours that day. I was completely shocked. So we decided to donate more. That way we could help more babies,” Jill said.
There might be some more lemonade sales involving the Schultz family this summer. So keep your eyes peeled for their stand, as well as other young CEOs with big hearts through the rest of July.